Sometimes the quickest path to success is the most unconventional.

That’s how we see things at SMPR.

Happy Customers
Cups of Coffee
Miles Traveled
Toasts Made

Who Is SMPR?

We’re a national company with boots (and stilettos) on the ground in Texas and California, but our approach is unlike most. We believe in providing one all-inclusive package of services without any unexpected charges or hidden fees. We have relationships with writers and media outlets the world over and understand how to give them what they need to tell the most compelling story.

Each member of our talented team brings a unique skill set to the party and we select only the best for every project. That’s when the magic happens.

Because sometimes the path to success is also paved with candy.

And guarded by unicorns.

































Media services include:

+ Message development

+ Press materials

+ Media relations

+ Media training

+ Media buying

+ Crisis management


Social media services include:

+ Development of guidelines for companies and organizations

+ Creation of a social program and footprint

+ Content development

+ Social media platform management

+ Engagement campaigns and promotions

+ Ad creation and buying


Brand services include:

+ Brand book development, inclusive of coordination of all elements

+ Communication guidelines

+ Announcement programs

+ Internal and external program deployment kits


Launch services include:

+ Strategy development around product launches or rebrands

+ Grand opening programs inclusive of media relations, marketing & events

+ Assistance in product placement

+ Influencer introductions and relations


Marketing services include:

+ Content creation

+ Email marketing campaigns

+ Newsletters creation and management

+ Direct mail


Community relations and networking services include:

+ Non profit partnerships

+ Influencer relations

+ Strategic alliances

+ Local community relations including schools, organizations and associations


Plum Yoga

Plum Yoga

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Piada Italian Street Food

Piada Italian Street Food

View Project
Unit Skin Studio

Unit Skin Studio

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Expressions Home Gallery

Expressions Home Gallery

View Project
Artists + Architects

Artists + Architects

View Project
The Ride House

The Ride House

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Reilly’s Whiskey

Reilly’s Whiskey

View Project
Five Sixty by Wolfgang Puck

Five Sixty by Wolfgang Puck

View Project
Meet the Talent

Jenifer Strauss

Jenifer is a multi-talented marketing and public relations professional who brings more than two decades of marketing experience to the company and her clients. Pairing strategic marketing campaigns with ambitious public relations plans, Jenifer has successfully launched brands and products in markets throughout the U.S. She is experienced in conceptualizing, creating, and implementing innovative strategies for a broad range of clients including culinary, beauty, retail, lifestyle, business, and real estate, among others. Jenifer utilizes her vast network to reach target audiences and consistently broadens her clients’ influence with the goal to minimize costs and increase profitability and exposure.

Prior to SMPR, Jenifer spent a few years working in various areas of the real estate industry until she joined the team at Republic Property Group, and was instrumental in the development of Lake Forest, a high-end residential community located in Dallas. Upon completion of the project, she saw the opportunity to take the aspects she enjoyed most (marketing, public relations and event planning) and ventured out on her own to create Strauss Marketing – PR in 2001.

She’s very involved in her community and has organized, chaired, and raised funds for numerous non-profit and community organizations close to her heart. She has been involved in organizations on both a national and local level, serving on the Board of Directors of the Family Place in Dallas, consulting with the National Center for Learning Disabilities in New York City as well as assisting in launching the inaugural campaign, Make March Matter, for the Children’s Hospital Los Angeles.

Nicki Patel

Nicki oversees day-to-day operations at SMPR, and has been with the company since 2009 during which she has spent her time honing her skills in public relations, digital marketing and influencer relations. Born in Oklahoma, and raised in Texas, Nicki attended the University of Texas at Austin where she graduated with a B.A. in Management Information Systems. Prior to SMPR, Nicki’s experiences included time at Edelman where she worked on corporate accounts including MetroPCS, The Boy Scouts of America, Project Management Institute, Dickies, and OMGPop. Before that, she worked as an Information Technology Consultant at Protiviti in Dallas, TX where she spent time evaluating client businesses and working with strategy teams to find new efficiencies in technology business processes

Allie Lesiuk

Allie manages the communications department at SMPR and cultivates long-term relationships with the press, creatively pitching the media for varying story placement. Born in Texas and raised in Singapore, Allie returned to Dallas to attend Southern Methodist University where she graduated with a B.A. in Corporate Communications.

Clare Buckley

Clare manages the marketing department for SMPR as well as client operations for the West Coast office. Born in Chicago, Clare later went on to study at the University of Wisconsin Madison where she focused on Art and Business. Shortly after, Clare moved to Rio De Janeiro where she opened and operated a boutique bed & breakfast catered to locals and tourists.

After selling the bed & breakfast, Clare moved back from Rio De Janeiro, Brazil where she began working for a Commercial Production company in Venice, CA while simultaneously freelancing as a Graphic Designer for Ultimate Fighting Championship (UFC).

Kati Furseth

Kati’s expertise is in public relations, marketing, community relations, and event production/management. While at SMPR, Kati has worked with several clients ranging from family owned multi-unit franchisees, shopping centers, retail, and more. Prior to her move back to Dallas, Kati spent time at SSPR in Colorado Springs where she focused on public relations for technology and business clients. Kati attended the University of Oklahoma majoring in Journalism with an emphasis in Public Relations.

Mark Davidovich

Mark boasts more than ten years of public relations and marketing experience in the luxury and consumer lifestyle categories, with a special focus on fine jewelry, accessories, watches and beauty. Mark’s expertise lies in strategic media relations, brand strategy, business development, synergistic partnerships, event planning, styling, social media and integrated marketing services. Currently based in Los Angeles, Davidovich spent the first 11 years of his career in New York City, where he landed his first public relations position at Aveda and quickly worked his way up. In 2008, he joined Studio PR and ViewPoint, where he spent more than half a decade immersing himself in the fine jewelry, accessories, watches, fashion and beauty categories. Davidovich’s roster of distinguished clients includes: Aveda, Clinique, MAC Cosmetics, Sevan Biçakçi, Philip Stein, Marvin Watch C°1850, Caswell-Massey, Gianna Rose Atelier and World Gold Council. He is also a published writer, editor and accredited global trends forecaster in the fine jewelry and watch sectors.

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