Who Is SMPR?
That’s how we see things at SMPR.
We’re a national company with boots (and stilettos) on the ground in Texas and California, but our approach is unlike most. We believe in providing one all-inclusive package of services without any unexpected charges or hidden fees. We have relationships with writers and media outlets the world over and understand how to give them what they need to tell the most compelling story.
Each member of our talented team brings a unique skill set to the party and we select only the best for every project. That’s when the magic happens.
Because sometimes the path to success is also paved with candy.
And guarded by unicorns.
NYX Professional MakeupEvent Support / Fashion/Beauty/Retail/Arts + Culture View Project
Fuzzy’s Taco ShopBusiness/Real Estate/Digital / Dining/Entertainment/Spirits View Project
HublotEvent Support / Fashion/Beauty/Retail/Arts + Culture View Project
Texas Scratch KitchenDining/Entertainment/Spirits View Project
Caliente FitnessFashion/Beauty/Retail/Arts + Culture View Project
Hollywood Glow GirlFashion/Beauty/Retail/Arts + Culture View Project
Plum YogaFashion/Beauty/Retail/Arts + Culture View Project
Piada Italian Street FoodDining/Entertainment/Spirits View Project
Unit Skin StudioFashion/Beauty/Retail/Arts + Culture View Project
Expressions Home GalleryBusiness/Real Estate/Digital / Event Support / Fashion/Beauty/Retail/Arts + Culture View Project
Artists + ArchitectsFashion/Beauty/Retail/Arts + Culture View Project
The Ride HouseFashion/Beauty/Retail/Arts + Culture View Project
Reilly’s WhiskeyDining/Entertainment/Spirits View Project
Five Sixty by Wolfgang PuckDining/Entertainment/Spirits View Project
Dallas Symphony Orchestra GalaEvent Support View Project
Republic Property GroupBusiness/Real Estate/Digital View Project
Jenifer is a multi-talented marketing and public relations professional who brings more than two decades of marketing experience to the company and her clients. Pairing strategic marketing campaigns with ambitious public relations plans, Jenifer has successfully launched brands and products in markets throughout the U.S. She is experienced in conceptualizing, creating, and implementing innovative strategies for a broad range of clients including culinary, beauty, retail, lifestyle, business, and real estate, among others. Jenifer utilizes her vast network to reach target audiences and consistently broadens her clients’ influence with the goal to minimize costs and increase profitability and exposure.
Prior to SMPR, Jenifer spent a few years working in various areas of the real estate industry until she joined the team at Republic Property Group, and was instrumental in the development of Lake Forest, a high-end residential community located in Dallas. Upon completion of the project, she saw the opportunity to take the aspects she enjoyed most (marketing, public relations and event planning) and ventured out on her own to create Strauss Marketing – PR in 2001.
She’s very involved in her community and has organized, chaired, and raised funds for numerous non-profit and community organizations close to her heart. She has been involved in organizations on both a national and local level, serving on the Board of Directors of the Family Place in Dallas, consulting with the National Center for Learning Disabilities in New York City as well as assisting in launching the inaugural campaign, Make March Matter, for the Children’s Hospital Los Angeles.
Nicki oversees day-to-day operations at SMPR, and has been with the company since 2009 during which she has spent her time honing her skills in public relations, digital marketing and influencer relations. Born in Oklahoma, and raised in Texas, Nicki attended the University of Texas at Austin where she graduated with a B.A. in Management Information Systems. Prior to SMPR, Nicki’s experiences included time at Edelman where she worked on corporate accounts including MetroPCS, The Boy Scouts of America, Project Management Institute, Dickies, and OMGPop. Before that, she worked as an Information Technology Consultant at Protiviti in Dallas, TX where she spent time evaluating client businesses and working with strategy teams to find new efficiencies in technology business processes
Allie manages the communications department at SMPR and cultivates long-term relationships with the press, creatively pitching the media for varying story placement. Born in Texas and raised in Singapore, Allie returned to Dallas to attend Southern Methodist University where she graduated with a B.A. in Corporate Communications.
Kati’s expertise is in public relations, marketing, community relations, and event production/management. While at SMPR, Kati has worked with several clients ranging from family owned multi-unit franchisees, shopping centers, retail, and more. Prior to her move back to Dallas, Kati spent time at SSPR in Colorado Springs where she focused on public relations for technology and business clients. Kati attended the University of Oklahoma majoring in Journalism with an emphasis in Public Relations.
Mark boasts more than ten years of public relations and marketing experience in the luxury and consumer lifestyle categories, with a special focus on fine jewelry, accessories, watches and beauty. Mark’s expertise lies in strategic media relations, brand strategy, business development, synergistic partnerships, event planning, styling, social media and integrated marketing services. Currently based in Los Angeles, Davidovich spent the first 11 years of his career in New York City, where he landed his first public relations position at Aveda and quickly worked his way up. In 2008, he joined Studio PR and ViewPoint, where he spent more than half a decade immersing himself in the fine jewelry, accessories, watches, fashion and beauty categories. Davidovich’s roster of distinguished clients includes: Aveda, Clinique, MAC Cosmetics, Sevan Biçakçi, Philip Stein, Marvin Watch C°1850, Caswell-Massey, Gianna Rose Atelier and World Gold Council. He is also a published writer, editor and accredited global trends forecaster in the fine jewelry and watch sectors.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”Steve Jobs
“Inspiration exists, but is has to find you working.”Pablo Picasso
“My entire life can be described in one sentence: It didn’t go as planned, and that’s ok.”Rachel Wolchin
“You are never too old to set another goal or dream another dream.”C.S. Lewis
“When you think things are bad, when you feel sour and blue, when you start to get mad… you should do what I do… Just tell yourself, Duckie, you’re quite lucky! Some people are much more… oh, ever so much more… oh muchly much-much more unlucky than you!”Dr. Seuss