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Estée Lauder

ESTÉE LAUDER

Influencer partnerships for travel retail

HOW WE DID IT

Events + Activations
Influencer Relations
Media Relations
Social + Digital Media

OVERVIEW

Estee Lauder Companies’ international Travel retail division brought the SMPR team to execute a hyper local influencer marketing strategy for their new, and first of its kind, rotating travel retail store in Terminal D of DFW Airport. The team was able to source and suggest a diverse set of heavy-hitting influencers based on their engagement, following, key topics they cover, and aesthetic to be congruent with the brands in the concept. SMPR managed each influencer relationship, negotiation of fees and scope, contracts, deliverables for the opening. The campaign was able to garner over 1.17 million impressions across social media platforms

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