FUZZY'S TACO SHOP
National brand’s localized media relations and marketing strategy
HOW WE DID IT
Social + Digital Media
Fuzzy’s Taco Shop utilized SMPR for their media relations, influencer relations, local marketing and crisis communications needs for the corporate brand as well as for over 150 franchise and corporate-owned locations nationwide. In addition to brand level marketing, SMPR assisted with franchise development through a strategic communication plan to position corporate level executives as experts in the franchise industry. SMPR provided the client with media relations plans across all markets, inclusive of brand-wide promotions and store level openings. For National Taco Day, Fuzzy’s Taco Shop’s largest promotion of the year, SMPR secured over 500 million media impressions for the weekend long promotion.