display-of-lafco-fragrance-products.jpg

LAFCO

LAFCO

Influencer engagement with a charitable cause

HOW WE DID IT

Community + Local Marketing
Influencer Relations
Media Relations

OVERVIEW

LAFCO New York brought on SMPR to help build brand awareness in the Texas market. SMPR recommended LAFCO dedicate a yearly gifting budget to influencer and community relations to place LAFCO products in the hands of their target demographic. SMPR identified influencers and influential groups to target for the brand through gifting programs and events. Each year SMPR developed a budget for LAFCO on product to be donated charity gift bags. SMPR decided to shift the focus from several small items at numerous highly attended charity events, to really focus the brand’s efforts and dollars to a few events where they could make a bigger impact.