McAlister's Deli

The Saxton Group utilized SMPR as their in house marketing department for their franchise brands, including over 60 McAlister’s Deli locations across multiple states. SMPR provided each store with localized marketing support, promotional idea generation and execution, social media content creation, market-wide press support and advertising buys. SMPR developed a grand opening strategy at each new location tailored to the local market. For example, when opening a new location adjacent to a large college campus, SMPR worked with the university to deliver promotional items to all student-housing units prior to the opening, and announced a gift card giveaway to the first students in line for the grand opening. The end result was consistent interaction with the local community, increase in brand loyalty, additional media coverage, and social media interactions.