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NYX Cosmetics

NYX COSTMETICS

Launching brick and mortars around the country for a national brand seeking local impact

HOW WE DID IT

Community + Local Marketing

Events + Activations

Influencer Relations

Media Relations

OVERVIEW

L’Oréal – NYX Professional Makeup engaged SMPR as their events agency for the opening of their brick and mortar stores throughout the Southeast, East and Midwest. Our team was responsible for all event coordination, goodie bag procurement, and line management throughout each weekend’s launch. We were charged with conceptualizing the grand opening weekend, creating in-mall experiences and activations to drive awareness and traffic, manage lines for “first in line” offers and YouTube Influencer meet-ups, and much more. We also supported NYX Professional Makeup’s influencer meet ups with step & repeat and line management, photographer staffing, wristband distribution, and influencer gift management.

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NEVER FEEL #FOMO AGAIN

Periodically, we send out a newsletter chalk full of events, clients, cool programs and links we think you will love, as well as some exclusive invites to events around town and around the country!

Sign up, so you don't miss out and are the first to know!

EXPLORE

CONNECT

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Based in Dallas, Works Nationally