Celebrity-approved juice brand’s texas expansion
HOW WE DID IT
Community + Local Marketing
Events + Activations
Social + Digital Media
Pressed Juicery, an LA-based plant-based brand enlisted SMPR to spearhead their grand opening event, public relations, social media and local marketing efforts surrounding the Texas launch, with initial openings slated for Dallas, Southlake, Fort Worth, Houston, and Austin. For the first location opening in Uptown Dallas, SMPR was able to create an Instagram worthy opening event reminiscent of the brand’s overall vibe and direction. Bringing in local partners such as a local mixologist to create custom cocktails, the event was the ideal blend of a national brand truly understanding the Dallas market. SMPR was able to provide a direction to the client of the event and bring in vendors to assist in executing that vision for our client. The event was an overall success with a spike in social engagement for the local and national Instagram handles.