Launching an LA-based fitness brand in Texas
HOW WE DID IT
Community + Local Marketing
Events + Activations
Social + Digital Media
LA-Based fitness studio Rise Nation engaged with SMPR to open its first Texas location in Dallas. As experts in translating national brands to the local market, SMPR used media and influencer relations to generate buzz and awareness around the fitness studio’s new location. SMPR developed a list of fitness and lifestyle media and influencers to engage with leading up to and surrounding the opening of the studio. Prior to the opening SMPR drafted and distributed a press release announcing Rise Nation coming to Dallas to the media and influencer list. We built excitement through media placement and influencer stories and static posts leading up to the official opening of the studio. Our efforts resulted in a successful Texas-launch, leading to additionally growth in the market and celebrity visits including the likes of Mark Cuban!