Launching the Olivia Jade x Sephora Collection Highlight Palette with a meet & greet
HOW WE DID IT
Events + Activations
Social + Digital Media
Sephora engaged with SMPR for the launch of the Olivia Jade x Sephora Collection highlight palette, with an instore meet up with Olivia Jade at North Park Mall in Dallas, TX. SMPR worked alongside the Sephora team for the event, taking place just a few days before Christmas 2018. With just under a month to plan, SMPR worked with our production partner to build an entire meet up space, and through media and influencer relations spread the word of the meet up, resulting in a line out the store for over two hours. The evening resulted in all the wristbands distributed, and tons of happy customers who shared the experience to their social media accounts.