
Services
MEDIA RELATIONS
Building and maintaining personal relationships with journalist all around the country from television, magazine, newspaper, radio, online media coverage.
-
High-Level Media Relations
-
Strategic PR Planning
-
Story and Message Development
-
Media Pitching
-
Publicity Events
-
Interview Coordination
-
Media Training
-
Publicity Tours or Press Tours
-
Creative Programming
-
Promotions and package development
-
Product Launches
-
Product Seeding
-
Brand audit & messaging development
-
Publicity: Print, broadcast & online media
-
Copywriting: Press releases, press kits, advertorials, marketing collateral, bylines
-
Press trips & media hosting
-
Awards & event submissions
-
Crisis communication
-
Event/festival awareness
-
Monitoring, placement clipping & reporting
-
Photography library management


INFLUENCER+ STRATEGIC PARTNERSHIPS
-
Macro & micro influencer marketing
-
Influencer Vetting
-
Paid & organic influencer partnerships
-
Brand Ambassador Programs
-
Product and experience gifting
-
Contract negotiation (Content and use usage negotiation)
-
Influencer marketing events & takeovers
-
Adherence to FTC regulations
-
Influencer coverage monitoring & reporting
SOCIAL+DIGITAL MEDIA
Build our clients social media footprint through leveraging channels (Facebook, Instagram, Twitter, TikTok, LinkedIn, etc.) to create content, monitor, measure and report on success.
-
Competitive Research, Analysis and Monitoring
-
Creative Content Strategy, Planning and Execution
-
Photography and Videography
-
Social Listening and Reporting
-
Social Media Advertising and Optimization
-
Community Management, Engagement and Growth
-
Email Marketing Campaigns
-
Brand Social Media Guidelines
-
Employee Social Media Guidelines
-
Brand Social Media Policies and Best Practices


COMMUNITY+LOCAL MARKETING
-
Non-profit partnerships
-
Event and Program Partnerships
-
Local Groups and Organizations
-
HOA, Apartment Complex Outreach
-
Hotel and High-Rise Concierge Programs
-
Event Planners, Coordinators Outreach
-
Direct Mail Campaigns
EVENTS+ ACTIVATIONS
Creating and managing events, in-person and virtually, for your target demographic to experience your brand.
-
Event production & design consultation
-
Site selection and visit(s)
-
Vendor selection assistance and management
-
Detailed event plan and timeline
-
Executing invitation process and follow up
-
RSVP/Guest list management
-
Arranging accommodations for VIP guests
-
Coordinate vendor set-up and take down schedule
-
Day of event on-site vendor management
-
Red carpet arrivals & management
-
Photographer management
-
Budget management and invoice reconciliation


ONE-STOP AGENCY MANAGEMENT
We work in collaboration with a broad range of experts in their field from freelancers, to full-scale agencies. One of the advantages of working with SMPR is we help identify who is right for your brand and manage the process to be a hand picked, one stop full agency for the selected project.
-
Brand development
-
Brand guidelines and brand book
-
Brand Packaging
-
Logo development
-
Graphic design
-
Website design + Development
-
SEO
-
App development
-
Advertising campaigns
-
Promotional products
-
Blog content