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Services

Media Relations

MEDIA RELATIONS

Building and maintaining personal relationships with journalist all around the country from television, magazine, newspaper, radio, online media coverage.

  • High-Level Media Relations

  • Strategic PR Planning 

  • Story and Message Development

  • Media Pitching

  • Publicity Events

  • Interview Coordination

  • Media Training 

  • Publicity Tours or Press Tours

  • Creative Programming 

  • Promotions and package development

  • Product Launches

  • Product Seeding

  • Brand audit & messaging development

  • Publicity: Print, broadcast & online media

  • Copywriting: Press releases, press kits, advertorials, marketing collateral, bylines

  • Press trips & media hosting

  • Awards & event submissions

  • Crisis communication

  • Event/festival awareness

  • Monitoring, placement clipping & reporting

  • Photography library management

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Influencer + Strategic Partnership
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INFLUENCER+ STRATEGIC PARTNERSHIPS

  • Macro & micro influencer marketing

  • Influencer Vetting 

  • Paid & organic influencer partnerships

  • Brand Ambassador Programs

  • Product and experience gifting

  • Contract negotiation (Content and use usage negotiation)

  • Influencer marketing events & takeovers

  • Adherence to FTC regulations

  • Influencer coverage monitoring & reporting

Social + Digital Media

SOCIAL+DIGITAL MEDIA

Build our clients social media footprint through leveraging channels (Facebook, Instagram, Twitter, TikTok, LinkedIn, etc.) to create content, monitor, measure and report on success.

  • Competitive Research, Analysis and Monitoring

  • Creative Content Strategy, Planning and Execution

  • Photography and Videography

  • Social Listening and Reporting

  • Social Media Advertising and Optimization

  • Community Management, Engagement and Growth

  • Email Marketing Campaigns

  • Brand Social Media Guidelines

  • Employee Social Media Guidelines

  • Brand Social Media Policies and Best Practices

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Community + Local Marketing
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COMMUNITY+LOCAL MARKETING

  • Non-profit partnerships

  • Event and Program Partnerships

  • Local Groups and Organizations

  • HOA, Apartment Complex Outreach

  • Hotel and High-Rise Concierge Programs

  • Event Planners, Coordinators Outreach

  • Direct Mail Campaigns

Events + Activations

EVENTS+ ACTIVATIONS

Creating and managing events, in-person and virtually,  for your target demographic to experience your brand.

  • Event production & design consultation

  • Site selection and visit(s)

  • Vendor selection assistance and management

  • Detailed event plan and timeline

  • Executing invitation process and follow up

  • RSVP/Guest list management

  • Arranging accommodations for VIP guests

  • Coordinate vendor set-up and take down schedule

  • Day of event on-site vendor management

  • Red carpet arrivals & management

  • Photographer management

  • Budget management and invoice reconciliation

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ONE-STOP AGENCY MANAGEMENT

​We work in collaboration with a broad range of experts in their field from freelancers, to full-scale agencies. One of the advantages of working with SMPR is we help identify who is right for your brand and manage the process to be a hand picked, one stop full agency for the selected project.

  • Brand development 

  • Brand guidelines and brand book

  • Brand Packaging

  • Logo development

  • Graphic design

  • Website design + Development

  • SEO

  • App development

  • Advertising campaigns

  • Promotional products

  • Blog content

One-stop agency management
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