Where storytelling meets strategy.

Strauss is a communications agency, specializing in brand strategy and public relations. A co-creative partner for organizations that want a dynamic asset at the table, not another vendor in the queue.

A closed Apple MacBook laptop is balanced on a white shoe with a brown heel, against a plain white background.
Three women dressed in black blazers standing together in front of a plain white background, smiling
Four women sitting on a blue sofa, each holding a magazine that covers their face. The magazines feature various colorful images and text. There are two side tables with decorations, including a heart-shaped figurine and small dog sculptures. The women are dressed in stylish black and white outfits with accessories, and they are wearing different types of shoes.

We’re your partner.

We’re more than a vendor.

Black and white logo of overlapping Wi-Fi signals forming a heart shape.
Black and white logo of overlapping Wi-Fi signals forming a heart shape.

There's a real difference between a vendor and a partner.

Vendor relationships build invoices. Partnerships build momentum. The clients who give us a seat at the table find meaningful success, and the work feels different for everyone in the room.

Approach

High-level strategic input.

Working sessions with someone who brings the experience, knowledge and track record of a full-time CMO, engaged on an advisory retainer. The client is driving. Strauss is pointing the way.

Consult

    • A deep dive into understanding your brand's strength, and all of the channels of communication that remain opportunities

    • Development of an overarching hybrid communications plan maximizing the existing team and the steps to put it in action

    • Identifying existing media relations opportunities, or working alongside your team to develop the right story angles

    • Assessing additional opportunities to fold into the hybrid plan. This could include strategic partnerships, brand collaborations, media relations, social media strategy, and events and activations

Building the plan.

Research and market intelligence across national, regional, local and community levels. We create the strategy tailored to the goals of the brand, along with the steps needed to execute it.

Create

    • Identifying media opportunities that potentially already exist. They just need a little fine-tuning, developing the message, and identifying the right outlet to reach your target clients and meet your goals

    • Identifying team members within the organization to potentially highlight through social channels and media relations, along with potential awards, nominations and community involvement

    • Maximizing your existing elements and researching what you're already doing to present it in a different way to reach more of your target audience or customers

Running the plan.

Strauss does the work, or collaborates with a team and supports them in doing the work. Either way, the strategy gets out of the document and into the market.

Conduct

    • Earned Media

    • Award Recognition

    • Event Activations or Programming

    • Brand Ambassador Development

    • Nonprofit Partnerships

    • Community Relations

    • Influencer Relations

Each layer builds on the one before it. Create comes with Consult. Conduct comes with both. The work lands because of the order and the intention behind it.

The Agency

Strauss is a communications agency, specializing in brand strategy and public relations. With decades of combined experience, our team brings the perspective and precision needed to shape the brands we partner with. We don't just promote what's happening. We help shape what's next.

Two women smiling, one sitting on a chair with one leg over the other, the other standing behind, leaning in. They are dressed in black business attire against a plain light background.
A woman with long, wavy hair in a dark dress stickers a notice on a white wall filled with various papers, photos, and sticky notes.
A woman with dark hair and glasses wearing a black suit, sitting on a black and gold chair, talking on a cell phone, with one leg raised and foot in a black high heel.

Bi-Coastal Sensibility

Our leadership lived and worked on both coasts before bringing the practice home. That bi-coastal experience shapes how we read briefs, build campaigns, and translate ideas across markets and audiences.

Global Perspective, Local Expertise

Members of our team have lived and worked across continents, including significant time in Southeast Asia, bringing a truly global lens to brand strategy, storytelling and cultural nuance. That perspective shapes how the team connects across cultures, communities and creative markets with messaging that resonates.

Cross-Generational Insight

Our team reflects a range of generational viewpoints, from Gen Z to Gen X. That allows us to craft messaging and activations that speak authentically across audiences, whether we're engaging emerging creatives or long-established investors.

Strategic Connectivity

We have long-standing relationships with the people who shape the markets we work in, from editors and chefs to developers, designers and civic leaders. These relationships help us move beyond standard PR tactics to unlock meaningful, strategic opportunities for the brands we partner with.

Clientele

Brand Portfolio Owners + Asset Managers

Hospitality Groups

Boutique Concept Collections

Master-Planned Districts, Developments + Communities

Mixed-Use Developments

Real Estate Developers

Multi-Unit Brands

Multi-Unit Brands With Franchisees

Branding Agencies + Marketing Firms


CLIENT COVERAGE


CLIENT WINS


Let’s talk.