Where storytelling meets strategy.
Strauss is a communications agency, specializing in brand strategy and public relations. A co-creative partner for organizations that want a dynamic asset at the table, not another vendor in the queue.
We’re your partner.
We’re more than a vendor.
There's a real difference between a vendor and a partner.
Vendor relationships build invoices. Partnerships build momentum. The clients who give us a seat at the table find meaningful success, and the work feels different for everyone in the room.
Approach
High-level strategic input.
Working sessions with someone who brings the experience, knowledge and track record of a full-time CMO, engaged on an advisory retainer. The client is driving. Strauss is pointing the way.
Consult
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A deep dive into understanding your brand's strength, and all of the channels of communication that remain opportunities
Development of an overarching hybrid communications plan maximizing the existing team and the steps to put it in action
Identifying existing media relations opportunities, or working alongside your team to develop the right story angles
Assessing additional opportunities to fold into the hybrid plan. This could include strategic partnerships, brand collaborations, media relations, social media strategy, and events and activations
Building the plan.
Research and market intelligence across national, regional, local and community levels. We create the strategy tailored to the goals of the brand, along with the steps needed to execute it.
Create
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Identifying media opportunities that potentially already exist. They just need a little fine-tuning, developing the message, and identifying the right outlet to reach your target clients and meet your goals
Identifying team members within the organization to potentially highlight through social channels and media relations, along with potential awards, nominations and community involvement
Maximizing your existing elements and researching what you're already doing to present it in a different way to reach more of your target audience or customers
Running the plan.
Strauss does the work, or collaborates with a team and supports them in doing the work. Either way, the strategy gets out of the document and into the market.
Conduct
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Earned Media
Award Recognition
Event Activations or Programming
Brand Ambassador Development
Nonprofit Partnerships
Community Relations
Influencer Relations
Each layer builds on the one before it. Create comes with Consult. Conduct comes with both. The work lands because of the order and the intention behind it.
The Agency
Strauss is a communications agency, specializing in brand strategy and public relations. With decades of combined experience, our team brings the perspective and precision needed to shape the brands we partner with. We don't just promote what's happening. We help shape what's next.
Bi-Coastal Sensibility
Our leadership lived and worked on both coasts before bringing the practice home. That bi-coastal experience shapes how we read briefs, build campaigns, and translate ideas across markets and audiences.
Global Perspective, Local Expertise
Members of our team have lived and worked across continents, including significant time in Southeast Asia, bringing a truly global lens to brand strategy, storytelling and cultural nuance. That perspective shapes how the team connects across cultures, communities and creative markets with messaging that resonates.
Cross-Generational Insight
Our team reflects a range of generational viewpoints, from Gen Z to Gen X. That allows us to craft messaging and activations that speak authentically across audiences, whether we're engaging emerging creatives or long-established investors.
Strategic Connectivity
We have long-standing relationships with the people who shape the markets we work in, from editors and chefs to developers, designers and civic leaders. These relationships help us move beyond standard PR tactics to unlock meaningful, strategic opportunities for the brands we partner with.
Clientele
Brand Portfolio Owners + Asset Managers
Hospitality Groups
Boutique Concept Collections
Master-Planned Districts, Developments + Communities
Mixed-Use Developments
Real Estate Developers
Multi-Unit Brands
Multi-Unit Brands With Franchisees
Branding Agencies + Marketing Firms